Since 1966, Jerry Adamson at the Rocking J Ranch has been quietly swimming against the current of the American Cattle Industry, producing cattle that the industry refused to recognize and even scoffed at -- crosses from the Chianina.

This program works because calves by Rocking J Chianina and Chi-Cross bulls wean heavy. Adamson's own weaning weights from his extensive herd of commercial cows were in the 600 pound range even out of some cows he describes as "pretty ranchy". They feed efficiently, gain rapidly and reach slaughter weights from 13 to 18 months of age. They hang up a carcass that grades consistently High Select or better and makes money for the rancher, the feeder and the packer.

This was proven in the premier Value Based Marketing study ever made by the industry, the NCA's Strategic Alliances Project. In that unbiased demonstration, a load of Rocking J Chicross steers were by far the most profitable load of cattle in the entire demonstration generating a profit of $171.54 per head while the balance of 1,253 head averaged $63.78. The Rocking J steers were nearly three times as profitable as the others.

Rocking J Ranch is far from a one-man operation. It is an operation in which the entire Adamson family is involved in. Jerry and his wife Deloris, along with all of their children take an active role in the operation of the Rocking J Ranch, each with definite duties that range in active management, to cattle work, record keeping, and marketing.